The Red/Blue/Black Model
©
Red/Blue/Black is a simple but powerful framework to identify where profit is lost, where growth is generated, and how enterprise value is built.
By strengthening each area—Red (cost), Blue (revenue), and Black (strategy)—businesses can improve margins, create predictable growth, and increase valuation.
©
Red
Reduce Cost through AI, Automation & Offshore
Optimize back-office functions to reduce overhead, unlock trapped capital, and improve operational leverage—freeing up $1M+ to strengthen margins and reinvest into growth.
Example Departments: Human Resources, IT, Compliance, Accounts and Finance.
Blue
Drive Growth with in-house Lead Gen, Marketing & Sales Engine
Build an in-house growth engine room to eliminate agency dependency, align sales and marketing, and create predictable, measurable revenue driven by disciplined pipeline metrics.
Example Departments: Marketing, Lead Generation, Sales, Account and Pipeline Management.
Black
Improve EV through EBITA, Market Share & Acquisitions
Convert growth into enterprise value by improving cash flow, outperforming markets, reducing founder dependency, and building a scalable business positioned for expansion or exit.
Example Departments/Roles: CEO, Founder, Executive Team and Boards.
“If you’re not agile, you’re fragile. Own your growth, build the right systems, and the results will follow.”
Tamara Loehr
Co-Founder of EGS
Learn more about EGS.
Growth, Engineered and Executed.
If growth has stalled, it’s time to take control again. Work with an EGS Growth Advisor and Facilitator to turn strategy into measurable results.
An EGS Growth Advisor starts with a Red/Blue/Black Assessment to identify inefficiencies, unlock capital, and define your growth levers. They then build your EGS Growth Plan—covering sales and marketing foundations, execution, benchmarking, and scorecards—so you know what needs to be done and how success is measured.
Your EGS Facilitator then activates this plan quickly using plug-and-play frameworks—embedding systems, building teams, and driving execution at pace. They report to ROI, pipeline performance, and growth metrics—ensuring results are measurable and accountable.
©

Agile, Not Fragile Podcast
Agile, Not Fragile with Tamara Loehr & Natalie Nichols is a straight-talking podcast for CEOs and founders who want to take control of growth, profit, and enterprise value. Through candid conversations together, each episode reveals what it really takes to build predictable revenue and agile, high-performing teams. If you’re ready to own your growth, watch now and subscribe.







