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Double Funnel

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Most businesses have a growth problem because they don't have a predictable revenue system. Sales blames marketing. Marketing blames sales. Account managers focus on servicing clients instead of growing accounts. The reality is there aren't one, but two critical revenue funnels: acquiring new customers and growing existing ones. Without clear ownership and accountability across both funnels—and the eight key metrics that measure every stage—it's impossible to consistently forecast, optimize or scale revenue.

 

At Enterprise Growth Systems™, our Double Funnel   Framework gives CEOs complete visibility over their revenue engine. We help you map the two funnels, define ownership at every stage and measure the eight key conversion metrics that drive predictable, repeatable growth. The result is an in-house growth system that removes key-person dependency, increases customer lifetime value and gives you the confidence to intentionally turn growth up as your business scales.

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Growth, Engineered and Executed.

If growth has stalled, it’s time to take control again. Work with an EGS Growth Advisor and Facilitator to turn strategy into measurable results.

 

An EGS Growth Advisor starts with a Red/Blue/Black   Assessment to identify inefficiencies, unlock capital, and define your growth levers. They then build your EGS Growth Plan—covering sales and marketing foundations, execution, benchmarking, and scorecards—so you know what needs to be done and how success is measured.

 

Your EGS Facilitator then activates this plan quickly using plug-and-play frameworks—embedding systems, building teams, and driving execution at pace. They report to ROI, pipeline performance, and growth metrics—ensuring results are measurable and accountable.

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Agile, Not Fragile Podcast

Agile, Not Fragile with Tamara Loehr & Natalie Nichols is a straight-talking podcast for CEOs and founders who want to take control of growth, profit, and enterprise value. Through candid conversations together, each episode reveals what it really takes to build predictable revenue and agile, high-performing teams. If you’re ready to own your growth, watch now and subscribe.

The Agile Org Chart: AI, Offshore Talent & High-Performance Teams
45:27
Boost B2B Conversions & RFP Wins with ABM
36:49
Boost Revenue Faster: Buy Baby Boomer Businesses
29:47
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